Engr Prof Dr Athar Mahboob visited Ahmedpur Lumma to participate in the inauguration ceremony of Digital Village

PRO No.277/23, dated 05.07.2023
Directorate of Public Relations, Islamia University Bahawalpur
Engr. Prof. Dr. Athar Mahboob, Vice Chancellor the Islamia University of Bahawalpur today visited Ahmedpur Lumma, District Rahim Yar Khan on invitation of Food and Agriculture Organization (FAO) of the United Nations Pakistan to participate in the launching ceremony of a Digital Village. Ms. Florence Rolle, Country Representative of FAO, welcomed Engr. Prof. Dr. Athar Mahboob and briefed about initiative of rural transformation and prosperity through digitalization of farms to increase productivity, market linkages, and financial opportunities. In this connection, 21 villages all over the country will be digitalized. As a pilot village at Ahmedpur Lumma, the site has been functional for Food Security and Agriculture Centre of Excellence. On this occasion, the ribbon cutting ceremony and hyper localized weather station and briefing on digital monitoring of weather were done besides the visit of digital services and facilities to farmers. Engr. Prof. Dr. Athar Mahboob Vice Chancellor appreciated the FAO initiative of launching digital villages in Pakistan, bringing socio-economic development and prosperity of the farmers community. He said that the Islamia University of Bahawalpur has initiated several research projects to contribute in agriculture economy including cotton varieties compatible with climatic and geographical conditions, intercropping of various crops especially maze and soyabean and rain enhancement project to convert cholistan desert into agro economic zone. Ms. Florence Rolle FAO representative, Mr. Aziz Elbehri senior policy officer, Mr. Atif Ahmed Khan, Mr. Hassan Akram, CEO FACE, Muhammad Wajid, and Hamid Abbasi appreciated the research endeavors of Islamia University of Bahawalpur.