About

Administration

Academics

Admissions

Campuses

Campus Life

Quick Links

BS Digital Marketing

BDIGM

Course Description

Course Outline

Course CodeCourse TitleCredit Hours
DMIB-01001Principles of Marketing3
DMIB-00001Freshmen English-I3
DMIB-01002Computer Applications in Business3
DMIB-00002Pakistan Studies3
DMIB-00003Islamic Studies3
DMIB-01003Introduction to Business3
Course CodeCourse TitleCredit Hours
DMIB-00007Introduction to Psychology3
DMIB-02001Introduction to Digital Marketing3
DMIB-00006Financial Accounting & IT3
DMIB-00005Business Mathematics and Statistics3
DMIB-00004Freshmen English-II3
DMIB-01004Principles of Management3
Course CodeCourse TitleCredit Hours
DMIB-02003Freelancing & Creative Consultancy3
DMIB-01006Graphic Design & Animation3
DMIB-02002Marketing Management3
DMIB-00010E-Human Resource Management3
DMIB-00009Business Economics3
DMIB-00008Fahmul Quran3
Course CodeCourse TitleCredit Hours
DMIB-00013Financial Management3
DMIB-01009E-Commerce3
DMIB-01008Online Consumer Behaviour3
DMIB-00012Website Design & Development3
DMIB-01007Digital Economy of Pakistan3
DMIB-00011Creative Content Writing3
Course CodeCourse TitleCredit Hours
DMIB-01013Digital Brand Management3
DMIB-01012Marketing Research Methods3
DMIB-00015Organizational Behaviour3
DMIB-01011Social Media Marketing3
DMIB-01010Digital Marketing Campaign3
DMIB-00014Entrepreneurship3
Course CodeCourse TitleCredit Hours
DMIB-01017SEO3
DMIB-01016Cyber Security3
DMIB-01015Online Store Development & Channel Integration3
DMIB-01014Cyber Law3
DMIB-00016Business Ethics3
Course CodeCourse TitleCredit Hours
DMIB-01018Digital Sales Management3
DMIB-00017Business policy3
DMIB-03001Content Marketing3
DMIB-03002Affiliate Marketing3
DMIB-03003Total Quality Management3
DMIB-03004E-CRM3
DMIB-03005Online Consumer Behavior3
DMIB-03006Pay per click Marketing3
DMIB-03007Applied Marketing Analytics3
DMIB-03008Marketing Information System3
Course CodeCourse TitleCredit Hours
DMIB-01019Working in Virtual Teams3
DMIB-00017Business policy3
DMIB-03001Content Marketing3
DMIB-03002Affiliate Marketing3
DMIB-03003Total Quality Management3
DMIB-03004E-CRM3
DMIB-03005Online Consumer Behavior3
DMIB-03006Pay per click Marketing3
DMIB-03007Applied Marketing Analytics3
DMIB-03008Marketing Information System3

© 2023 The Islamia University of Bahawalpur iub.edu.pk.