About

I am working as Senior Lecturer at Department of Marketing, School of Business Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan. Under key tasks I teach undergraduate and postgraduate courses. I am actively involved in research activities and have research articles mainly in the field of marketing, published in different journals. Also, I supervise projects and theses of a number of students. At the same time continuous professional development as well as students’ counselling, growth and personality development are among my priorities.

Research Interests

Research in various disciplines of Business Administration (particularly Marketing), teaching, personal and professional development, counselling, growth and development of students, research work and related activities, supervision of research projects and theses, curriculum development and review.

Awards and Honors

First Division through out academic career

Publications

•    Hassan, W., Shabbir, R., Zafar, S. (2016) “Effect of Word of Mouth on Customer Pre-Purchase Dissonance, Customer Satisfaction and Brand Trust. A Study of Household Appliances Industry in China,” Scientific International Lahore (2016), 28(2), pp. 1603-1610.
•    Tanveer, M. A., Zafar, S., et al. (2013) “Motivational Factors and Students Entrepreneurial Intention in    Pakistan”, Journal of Basic and Applied Scientific Research (2013), 3(4), pp. 263-269. 
•    Asif Tanveer, M., Zafar, S. (2012) “The stagnant Performance of Textile Industry in Pakistan”, European Journal of Scientific Research (2012), 77(3), pp. 362-372.
CONFERENCE PRESENTATIONS
•    2020, Sarah Zafar, Dr. Jawad Iqbal, Dr. Waseem Hassan. “Effect of After Sale Services on Customer Pre-Purchase Dissonance, Customer Satisfaction and Brand Trust: A Study of Household Appliances Industry in Pakistan”, International Conference on Business & Entrepreneurship Research (ICBER). 
•    2016, Rana Muhammad Shahid Yaqub, Waseem Hassan, Rizwan Shabbir, Sarah Zafar. “Effect of Brand Popularity on Customer Pre-Purchase Dissonance, Customer Satisfaction and Brand Trust: A Study of Household Appliances Industry in Pakistan”. Conference on Marketing to the bottom of the Pyramid in Emerging Economies, University of Malaya, Malaysia.