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Dr. Rana Muhammad Shahid Yaqub

  • Dr. Rana Muhammad Shahid Yaqub

  • Assistant Professor
    PhD Marketing
  • shahid.yaqub@iub.edu.pk
  • 0300-7188099

Profile Summary

Dr. Rana Muhammad Shahid Yaqub has completed his PhD in Marketing from University Utara Malaysia in 2018, MS/M.phil In Marketing from NUML Islamabad in 2013 and MBA Marketing from IUB in 2003. He is currently working as an Assistant Professor at The Islamia University of Bahawalpur in Pakistan. Dr. Rana Muhammad Shahid Yaqub major areas of research include Supply chain Management, Tourism and Hospitality Management, Brand Management and Consumer Behavior. He has several research publications in the leading impact factor international journals. He has supervised many Doctoral and MPhil scholars as well as completed different research projects. Nowadays he is focused more on Entrepreneurship, Digital Supply Chain Management and Consumer behavior disciplines. Moreover, at RYK Campus, IUB he served as Head Department of Management Sciences & Political Science, In-charge Examination of Department of Management Science, Department of Political Science & Department of English during 2005-2019. He also performed various additional responsibilities i.e in-charge canteen committee, Focal Person Quality Enhancement Cell, In-charge Dispute Committee and Hostel Warden during his years of serving in RYK Campus, The Islamia University of Bahawalpur.

Qualifications

DegreeBoard/UniversityYear of Passing
PhD MarketingUniversity Utara Malaysia2018-11-12
MS (Business Administration)National University of Modern Languages, Islamabad2013-06-15
MBA MarketingThe Islamia University of Bahawalpur (IUB)2003-03-07

Experience

Assistant Professor The Islamia University of Bahawalpur( IUB)October, 2005 - Present

Publications

Adoption of digital money (e-wallet) in the post COVID-19 era: The moderating role of low distribution charges and low transit time in impulsive buying: A developing country perspective
The impact of top management support, perceived justice, supplier management, and sustainable supply chain management on moderating the role of supply chain agility
Resource-based theory perspective in the textile industry: The impact of the digital supply chain on operational performance
Consumers’ Purchase Intention of Suboptimal Food Using Behavioral Reasoning Theory: A Food Waste Reduction Strategy
Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan
Moderating role of Government Policy into the Relationship between Digital Distrust, Negative Emotions, Information Overload and Cyber Violence:
Role of Web Design, E-Payment and E-Traceability with Mediating Role of Consumer Behavior to Develop Customer Satisfaction for Emerging Bricks and Clicks Business Model Trends in South Punjab
TO BUY OR NOT TO BUY? CONSUMERS’ PURCHASE INTENTION TOWARD SUBOPTIMAL FOOD IN PAKISTAN
Search Online and Purchase Offline: The Role of Instagram Marketing, Consumer Behavior and Webrooming in Building Brand Loyalty
Impact of Transformational Leadership style on Innovative Behavior at Organizational Level: Managerial Perspectives.
Moderating role of Organizational Justice in Relationship of Innovative Climate, Psychological Capital, Positive Deviance, and Employees Engagement
Determinants of Cyberloafing in the Higher Education Institutions of Pakistan: Moderating Role of Internet Addiction
Insights from Theory of Reason Action to Determine the Faculty Turn-Over Intentions in HEI’s of Southern Punjab: Mediating and Moderating Role of Perceived Organizational Justice and Organizational Climate.
Consumer Intention towards Webrooming Behavior in Emerging Economies: A Conceptual Framework based on Behavioral Reasoning Theory
Nexus between Effective Payment Methods, Low Distribution Charges, Low Transit Time and Online Brand Loyalty: Moderating Role of Effective Management
Road Traffic Accidents and Emergency Health Services of Rescue 1122: A Case Study of Bahawalpur City
Exploring the Usage Behavior of Mobile Wallet: An Empirical Study in Pakistan
The Pre-Post COVID-19 Higher Educational Sector Perspective: Mediating Role of Intention to Adopt Technological Applications to Determine the Students’ Satisfaction
Antecedents of customer loyalty and performance improvement: Evidence from Pakistan's telecommunications sector
THE PREDICTORS OF SUBOPTIMAL FOOD PURCHASE INTENTION: A DEVELOPING COUNTRY CONTEXT
Assessing the impact of Perceived Risk, Sales Promotion, Time Pressure and Website quality on Online Impulse Buying Behavior During Covid-19 Pandemic
Moderating Role of Ethical Climate on the Relationship between Employee Resilience, Personality Traits and Employee Commitment: A Developing Country Perspective
THE CONSUMERS’ INTENTION TO ADOPT HYBRID ELECTRIC VEHICLES IN PAKISTAN; THE ROLE OF CULTURAL VALUES
Mediating Role of Working Capital Management in the Relationship of Corporate Governance Measures and Firm Performance: Panel Study from Pakistan
DETERMINING THE INFLUENCE OF GREEN TRANSFORMATIONAL LEADERSHIP, GREEN INNOVATION AND GREEN HRM PRACTICES ON ENVIRONMENTAL PERFORMANCE OF HOSPITALITY INDUSTRY OF PAKISTAN: A MODERATING ROLE OF INDIVIDUAL EMPLOYEE BEHAVIOR UNDER COVID-19
DETERMINANTS OF TAXABLE CAPACITY IN SAARC COUNTRIES.
Ethical leadership and turnover intention: A moderated mediation model of job embeddedness and organizational commitment.
THE ROLE OF CULTURE IN MANAGING ENTREPRENEURIAL INTENTION INFLUENCED BY ENTREPRENEURIAL ORIENTATION AND EDUCATION AMONG GRADUATES OF PUBLIC SECTOR UNIVERSITIES OF SOUTH PUNJAB
Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love
Determinants of Customer Perception about adoption of Islamic Insurance (Takaful) in Pakistan
Social Media Marketing and Committed Customer: Analyzing the Underlying role of Customer Commitment in Developing Country Context
Brand Heritage: A Pull of the Past
Moderating Role of School Climate into the Relationship Perceived Social Support, Perceived Rewards and Job Satisfaction Amongst the Newly Hired Educators: Evidence from Bahawalpur District
Effect of service quality, price fairness, justice with service recovery and relational bonds on customer loyalty: Mediating role of customer satisfaction.
Mediating Role of Psychological Contract Breach between Workplace Bullying, Organizational Commitment & Employee Turnover Intentions
Moderating Role of Worth of Win-Back Offer on the Relationship of Post Purchase Regret, Social Capital, and Prior Experience with Switch Back Intentions among Prepaid Mobile Subscribers
Insights from Theory of Consumption Value to Access the Impact of Islamic Products, Islamic Marketing, and Corporate Social Responsibility on Customer Satisfaction: A Moderated Mediation Approach
Nexus Block Chain Alignment, Supply Chain Agility, Supply Chain Performance and their Impact on Firm’s Environmental Performance: A Developing Country Perspective
Determinants of AI Non-Fungible Tokens Gaming and Blockchain based Digital Marketing: A Revolution of Metaverse in Asia Pacific Region
Prolificacy of Green Consumption Orientation and Environmental Knowledge to Slash Plastic Bag Consumption: The Moderating Role of Consumer Attitudes and the Demarketing Efforts
Mall relevance, shoppers’ well-being and mall loyalty: moderating role of social media celebrity
The Agency of Consumer Value and Behavioral Reasoning Patterns in Shaping Webrooming Behaviors in Omnichannel Retail Environments
Oliver’s Four Stage Loyalty Model to Access the Impact of Umrah Services: Evidence from Umrah Travelling Agencies Operating in Pakistan
Unveiling Entrepreneurial Intentions: A Study of Business Graduates in South Punjab's Higher Education Institutions with a Focus on Gender Moderation
An Investigation on the Evaluation of Antecedents Affecting Brand Loyalty: A Mediated-Moderated Approach
UNVEILING THE DYNAMICS: EXPLORING THE STIMULUS-ORGANISM-RESPONSE (SOR) MODEL IN THE CONTEXT OF SOCIAL MEDIA INFLUENCER MARKETING, ELECTRONIC WORD OF MOUTH, AND PURCHASE DECISIONS, WITH A FOCUS ON THE MEDIATING ROLE OF BRAND AWARENESS
Driving Financial Satisfaction in Technopreneurship: Unveiling the Moderating Influence of Government Support
Impact of Relational Benefit on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Selective Banks of Pakistan
Navigating Workplace Fun in the Midst of Crisis: A Study on Employee Engagement Strategies in the Hospitality Industry Amidst the Covid-19 Pandemic
Impact of Environmental Corporate Social Responsibility on Pro-Environmental Behavior in Hospitality Industry: Mediating Role of Green Mindfulness
ISSUES OF RADICALIZATION AND ITS EFFECTS ON ECONOMIC GROWTH: EVIDENCE FROM PAKISTAN
NEXUS BETWEEN INSTAGRAM MARKETING, CONSUMER RESPONSE AND CUSTOMER BASED BRAND EQUITY: A DEVELOPING COUNTRY PERSPECTIVE
Impact of Environmental Corporate Social Responsibility on Pro-Environmental Behavior in Hospitality Industry: Mediating Role of Moral Obligation
Navigating Uncertainty: Assessing the Impact of Financial Risk Management on Organizational Performance: Evidence from Insurance Companies in Pakistan

Projects

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The Islamia University of Bahawalpur is a public sector university in Bahawalpur, Pakistan, which was originally established by His Highness Nawab Sir Sadiq Muhammad Khan Abbasi - V as the Jamia Abbasia in 1925.

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