About

Dr. Shoaib Imtiaz is currently working as an Assistant Professor in the Department of Tourism and Hospitality Management, School of Business Management and Administrative Sciences, The Islamia University of Bahawalpur. He received his Ph.D. degree from the Department of Digital Convergence Business, Yeungnam University, South Korea, in 2019. He obtained his Master in Business Administration from The Islamia University of Bahawalpur, Pakistan, in 2015. He received his Bachelor in Business Administration from The Islamia University of Bahawalpur, Pakistan, in 2013. He served as a Visiting Professor in the Department of Management Sciences, National College of Business Administration and Economics, from 2019 to 2020. He is also a member of editorial advisory board in the International Journal of Social Science Archives.

Research Interests

1. E-commerce, M-commerce
2. Digital Business
3. Digital Transformation
4. Tourism Management
5. Hospitality Management
6. Marketing Management

Awards and Honors

1. Participated in Daegu culture global exploration hosted by Daegu Tourism Bureau
2. Grand prize was awarded for excellent Korean speech in 2018 spring semester language exchange seminar
3. Participated in the international business project under the flag of X-culture

Publications

1. Imtiaz, S., Ali, S.H., Kim, D.J. (2020). E-commerce growth in Pakistan: Privacy, security, and trust as potential issues. Culinary Science & Hospitality Research, 26(2), 10-18.
2. Zahir, S., Imtiaz, S. (2019). Towards the digitalized bank in the age of digital convergence: Focusing on Pakistan case. IJICTDC, 4(2), 1-12. 
3. Imtiaz, S., Kim, D.J. (2019). Digital transformation: Development of new business models in the tourism industry. Culinary Science & Hospitality Research, 25(4), 91-101.
4. Imtiaz, S., Ali, J., Siddique, M. A., & Tanveer, M. A. (2018). Internet-based brand loyalty in male and female: “It is difficult to attain male customers but easier to retain, female customers are easier to attain but difficult to retain”. IJICTDC, 3(2), 38-49.
5. Imtiaz, S. (2018). The studies of unified theory of acceptance and use of technology (UTAUT) in m-commerce context. IJICTDC, 3(1), 42-56.
6. Imtiaz, S., Ali, J., Kim, C., & Ahn, H. S. (2016). An empirical investigation of the factors influencing the brand extension of lifebuoy. IJICTDC, 1(2), 5-16.
7. Imtiaz, S. (2018, July). Reviewing the studies of unified theory of acceptance and use of technology (UTAUT) for m-commerce. In 2018 Asia Pacific Conference on Information Communication Technology. Kyungpook National University, Daegu, Republic of Korea.
8. Imtiaz, S., & Ahmad, M. (2016, May). Brand loyalty in male and female: “It is difficult to attain male customers but easier to retain, female customers are easier to attain but difficult to retain”. In 2016 International conference on advanced computing, communication and information sciences. University of San Carlos, Cebu, Philippines.
9. Imtiaz, S., Ali, J., & Kim, C. (2016, December). Factors affecting on the successful brand extension of lifebuoy. In 2016 International conference on information and communication technology and digital convergence business. Chung-Ang University, Seoul, Republic of Korea.
10. Ahmad, M., & Imtiaz, S. (2018, July). Digital convergence and its economic sentiments. In 2018 Asia Pacific Conference on Information Communication Technology. Kyungpook National University, Daegu, Republic of Korea.
11. Ahmad, M., & Imtiaz, S. (2016, May). Impact of institutional ownership on firms’ performance in Pakistan. In 2016 International conference on advanced computing, communication and information sciences. University of San Carlos, Cebu, Philippines.
12. Ahmad, M., Yaqoob, M., & Imtiaz, S. (2016, December). What factors determine the financing decision of non-financial firms in Pakistan? In 2016 International conference on information and communication technology and digital convergence business. Chung-Ang University, Seoul, Republic of Korea.