Department of Marketing and International Business

The Department of Marketing and International Business (DMIB) is part of School of Business, Management and Administrative Sciences. We offer a wide spectrum of courses for the marketing major of the Bachelor of Business Administration (BBA), Masters (MBA) & PhD degree Programs in addition to training programs offered to the business community.
DMIB provides a challenging and stimulating learning environment for students of Marketing and International Business. Our strong commitment to teaching is underpinned by first-hand research, industry collaboration and the expertise of our faculty.
The DMIB aims to prepare marketing professionals who are capable of achieving business/economic competitiveness in a balance with social and environmental goals within a rapidly evolving, highly competitive business environment through our quality teaching and research initiatives.
Sharing our knowledge with a wider audience is also a priority, the DMIB engages with industry and government and holds regular seminars, workshops, training programs contributing to public discourse through experts’ critical analysis.

Our Philosophy

Department of Marketing and International Business aspires to lead the efforts in pursuing the missions of the business school and of the University. We believe that innovation, digitization and responsibility (economic, social and environmental) are key ingredients to develop products and services that meet (exceed) customer needs while helping achieve business and society goals in digitally connected markets. Our faculty is determined to design and deliver classes and programs with industry collaboration and real-life case studies to equip students with the skills needed to become professionally sharpened, ethically sensitive and globally aware business leaders.

Our Vision

To become a leading institute in marketing education, research and consultancy that is faculty-driven, student-centered and responsive to local, national, and global markets.

Our Mission

Our mission is to team up faculty and students to design and deliver marketing studies through digitally intensive world-class education and research initiatives to equip students with the skills needed to become professionally sharpened, ethically sensitive and globally aware business leaders.

Our Core Values

• Authenticity
• Creativity
• Accuracy
• Clarity
• Timeliness
• Community
• Good stewardship
• Analytical assessment of data
• Collaboration